The web analytics market in France and more widely in Europe is developing. New consulting companies were launched and accompany more and more companies, whether or not pure player. The work of evangelization begins to be gainful and more and more companies in Europe are now aware of the web analytics’ value added, whatever the business model(s) of their website. They only remains to take that step. In north America, the web analytics market is already mature. The firm Forrester also forecasts that market value will reach $ 1 billion just for the United States in 2014,  that said the potential in France and Europe.

Faced with this enthusiasm, I think it’s time to step back and relate the key stages in the evolution of the discipline since the start of the industry by Webtrends in 1993 until today. I found others articles about this subject but they are either outdated or not quite complete. I think this will help us to better understand what is happening and anticipate what will happen this year.

This article includes technical passages explaining the basic features of web analytics’ tools. These passages are simple and understandable by the less technical of you.

It’s composed of six parts…

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