Posts Tagged ‘logs file analysis’


The purpose of the present study is to retrace the history of digital analytics, the main events that shaped its evolution and to try to predict the upcoming trends.It focuses on quantitative analysis of data for advertisers.

It is intended for both beginners and advanced marketers – with strong or no technical skills at all – who wish to develop their digital analytics culture by (re)discovering its history.

It is composed of 16 main parts to which you can access using theses links…

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